How to make the most of your time at a trade show! My top 5 tips
Hi everyone, thanks for stopping by!
If you're soon to be heading to a trade show or exhibition, it's important to make the most of your time there. But with so much to see and do, it can be easy to feel overwhelmed – even if you're a seasoned pro!
As a trade show photographer who has attended countless events, I’ve picked up my fair share of free pens and branded stress balls, but I've also learned a thing or two about how to make the most of your time at these shows. So, buckle up and get ready to learn how to navigate the colourful aisles like a pro.
Here are my top 5 tips to help you get the most out of your time at trade shows and exhibitions:
Do your homework
Before the event, take some time to research and plan your visit. Check out the exhibition guide or website, and create a list of the companies you want to visit, the talks you want to attend, and the people you want to meet. And remember to make a schedule and stick to it as much as possible, because time flies quickly at these events!
Dress comfortably
Trade shows can be a marathon, so dress for comfort without compromising on style. Wear comfortable shoes and dress in layers so you can adjust your outfit as the temperature fluctuates throughout the day. Don't forget to bring a bag to carry all the goodies and free samples you'll be collecting!
Network like a pro
Trade shows are a great place to network, so seize the opportunity to meet new people and build relationships. Don't be afraid to start a conversation with someone at a stand or during a talk. You never know who you might meet, and what opportunities might arise from those connections.
Attend the talks
Trade shows often feature a lineup of interesting talks and presentations. Make sure you attend the ones that interest you and take notes so you can refer back to them later. And if you have a question for the speaker, don't be shy – ask away!
Try out new things
Trade shows are a great place to try out new products and services, so don't be afraid to get hands-on with the demos and free samples on offer. And if you're feeling adventurous, why not try out a new activity or challenge? Trade shows often feature interactive experiences that can be a lot of fun.
And don't forget the bonus tip...
Bring a battery pack for your phone
While some expos may have dedicated charging points, these can often be crowded and time-consuming. By bringing a battery pack, you'll be able to keep your phone charged on-the-go, so you can stay connected and capture those all-important photos and videos throughout the day. So, make sure to pack that battery pack along with your other trade show essentials!
In conclusion, trade shows and exhibitions are a great opportunity to learn, network, and discover new products and services that can benefit your business. So, while you should definitely take advantage of any free goodies or samples that are on offer, don't forget to focus on the main purpose of the event. And above all, have fun and enjoy the experience!
You never know what valuable insights, connections, and ideas you might leave with that could take your business to the next level.
